Sales Performance Management technology has come a long way over the last twenty years. Through the years, we have realized that the promise of SPM cannot be met just by technology alone. Sales are incented to make money selling solutions. Services are incented by billing customers. Sales might sell regardless of fit. Services might try to extend the project as long as possible. Heaven help the person responsible for customer satisfaction.

Just like that and the first month of 2021 is almost over. We’d like to take this opportunity though, to look back at 2020. Yes, we’re still a bit hungover.

2020 was quite the year. It was certainly tough for almost everyone. It affected a lot of businesses, and it brought us to this “new normal”. But it did shed some light on what should really be important, don’t you agree?

In an ideal world, sales commissions are paid monthly. But in the real estate industry, it is common for agents to have gaps between sales. These gaps are either because of clusters in sales or a long contract closing process. Regardless of the reason, these gaps often become a challenge for real estate agents because bills do not sit around and wait.

A lot of companies and industries took quite a hit this year, and many have been forced to cut their losses and shut down altogether. Another great recession is happening, but there are industries that are still hanging on, and a few others are thriving. The life insurance industry is one of the few that are still able to remain relevant especially because of the uncertainties brought about by everything happening these days.

Covid-19 is going to be here for a while. Experts are saying it will be here to stay for a year or so, and if businesses want to stay afloat, then making changes and adapting to our new way of life are key.

If you still are not doing the things below, it is not too late to get started. So, what should you already be doing with your business right now?